Design Vision | Directors Cut

004.

About  this project.

The BCG visual design system is built entirely around the idea of “unlocking potential”. The goal was to translate BCG’s purpose into a visual brand language and define the motion behavior of the new BCG identity.

Agency.

Carbone Smolan Agency

Credits

Client:

The Boston Consulting Group

 

Agency:

Carbone Smolan Agency – CSA

 

Producer:

Rachel Dorsey

 

Agency Creatives:

Justin Peters & Dave Decepida

 

Direction, Design & Animation:

Daniel Luna & Yaniv Fridman

Yaniv Fridman
Y/F
  • Yaniv Fridman 2019
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Direction, Design & Animation